Langrand · Campaign 1 Flow

Target audience

190K professionals · $3B+ healthcare orgs

VP / Senior Director of Marketing, Communications, Brand — United States

LG-006 · LinkedIn traffic ad

Paid promotion drives article traffic

LinkedIn-only campaign targeting VP/Director Marketing titles at large healthcare orgs

LG-001 · Article

Where does your brand belong in a patient's self-built health system?

Gen Z self-directed healthcare · 27% switched doctors in 2024 vs 7% boomers · Published on thinklangrand.com

reader submits CTA form

HubSpot form

Lead captured on-site

Embedded form on thinklangrand.com; Zapier syncs submission to HubSpot CRM

Insight Engine · lead tracking

Conversion attributed & recorded

Wix iframe tracking fix applied — event listener passes form data from iframe to parent window for accurate attribution

triggers nurture sequence

LG-005 · Automated email program

AEP nurture sequence launches

Sent to new CMOs & SVPs via Apollo list · Builds relationship from first conversion onward

downstream outcomes

Shannon LinkedIn

Organic amplification

Shannon's posts on the same themes extend reach to her network without additional ad spend

Campaign 2 warm audience

Brand Readiness Assessment

LG-003 interactive diagnostic; Campaign 1 converters become warm audience for lead gen (LG-012)

✓

Tracking resolved: Wix platform sandboxes JavaScript in iframes, preventing form submission tracking. Stefan implemented an event listener solution that passes conversion data from iframe to parent window — enabling accurate campaign attribution and ROI measurement.